Pepsico diversification strategy analysis

Pepsico diversification strategy analysis


This aspect of the SWOT analysis highlights weaknesses that PepsiCo must address through changes in its growth strategy. See our uptodate analysis here. Based on this aspect of the SWOT analysis, PepsiCo has significant opportunities to strengthen its business resilience. Through the strategy, the company now boasts of three key products, including Pepsi Cola Beverages, Frito-Lay Brands and Quaker brands. This strength enables the firm to attract consumers to its new products. Under the umbrella of these three key products, PEPSI manufactures a wide range of beverages and snacks, each bearing a different brand.

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Pepsico diversification strategy analysis

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