Unrelated diversification is the most risky of all the market level strategies. With this in mind, a case could be argued that Richard Branson is now attempting to revisit the past and recreate a more distinctive image, such as through the publicity generated around the launch of Virgin Galactic, which aims to launch the first commercial spaceflight. Why would an organization select a related or unrelated diversification strategy over the. Significant growth in organized retailing during the next three years is expected in the metros and mini-metros through better performance of the existing stores, as well as opening of new stores. Or the acquisition might provide an offsetting cash flow during a seasonal lull. In the case of Philip Morris and 7Up, for example, neither side benefited significantly from joining together.
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What Is A Diversification Strategy?
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